Eurosport Extends TV Deal With BSB
October 22, 2008
Eurosport will continue to broadcast the British Superbikes Championship after agreeing an extension to their current deal for a further 2 years.
The new two year deal will allow Eurosport to continue their exclusive live coverage of every round of the championship, with a 4-hour live show for each round of superbike racing and additional support races. Raceday highlights will also be shown on primetime TV (not too sure about this - many highlights shows were broadcast at 2am this season!) with further repeats throughout the following week.
The extension also means Eurosport will continue to push the BSB championship worldwide, with live coverage now reaching a further 9 countries through Eurosport Asia-Pacific going into 2009.
Dave Kerr, Director of British Eurosport said:
“This season has proved what an excellent series BSB is, with great racing and spectacle for fans to enjoy. We are delighted therefore to extend our relationship with MSV and retain the British Superbike Championship on Eurosport for a further two seasons. It is great news for us and for fans and we are confident the quality of racing and our coverage will go from strength to strength.”
Jonathan Palmer, MSV Chief Executive added:
What Else?“Television coverage is extremely important to MSV as the promoters of BSB and Eurosport has done a super job in our first year working together. It is so important for bike racing fans to know where to find BSB on television and Eurosport is the obvious place, covering so much. I have no doubt we will have an even more exciting year of BSB in 2009 and with Eurosport we have a hugely experienced partner which is committed to making the coverage even better and even more extensive across the world.”
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